With a mission to catalyse a sustainable culture from the inside-out: through quality sleep for everyone, every day, everywhere, the SLEEEP team on one hand offers authentic and empathic services; on the other builds prefab capsules and operation systems that redefine home and disrupt borders.
Target segment: University students
Proposition: Sleep, anytime
(SLEEEP's capsules will be placed everywhere in the city, including university campuses)
Deliverables: 12-sheet poster campaign in the MTR stations near university campuses
My role:
idea development
production (shooting and post production)
copywriting
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