With a mission to catalyse a sustainable culture from the inside-out: through quality sleep for everyone, every day, everywhere, the SLEEEP team on one hand offers authentic and empathic services; on the other builds prefab capsules and operation systems that redefine home and disrupt borders. 

Target segment: University students

Proposition: Sleep, anytime

(SLEEEP's capsules will be placed everywhere in the city, including university campuses)

Deliverables: 12-sheet poster campaign in the MTR stations near university campuses

My role:

idea development

production (shooting and post production)

copywriting