FrolicMe

Afternoon tea chat was used as a means to subtly deliver what women would like to see in porn.

Femme porn is shot from a woman's perspective, which consists of elements such as being more romantic, featuring more foreplay, being consensual, and driven by a story. It is designed to satisfy women's sexual desires. However, male-focused porn is dominant in society, and femme porn is not well-known among many women in Hong Kong.

The campaign aims to inform Hong Kong women that FrolicMe knows exactly what they are looking for. So I used a lot of metaphors in their conversation. The conversation between the girls expressed that they like handsome guys to be more gentle, to have a sensational touch, and to engage in foreplay, all in a diplomatic way. Four women sat together to represent four different types of women. As you can see on the table, there are four different cups presenting their characters, but they all share the same interest and taste during the discussion.