Product - Lay's

The Lay's chips product photography shooting is based on the concept of "好食到[飛起]" (translates to "so delicious it makes you fly"). With this in mind, I decided to capture images of flying chips to convey the feeling of extreme enjoyment.

To achieve this effect, I used metal wires to suspend the chips in mid-air. Additionally, I strategically placed potatoes and chili peppers at the bottom to enhance the visual impact. During post-production, I meticulously removed any flaws and reflections on the Lay's logo to ensure a clear and prominent brand presence.

Photo & Reouch: Chung

Art Direction: Lawerance